Wednesday, January 23, 2008

Begin at Zero

A note for buyers----begin at ZERO.

My friend, Marvin, told me a story once to get the point across. A man wanted to buy a bed. He saw one advertised in the paper and went to look at it. It was a beautiful four poster bed in a very high attic.....and he noticed that the seller seemed anxious. The buyer said he would have to think it over further. About a month later, the buyer called and asked to see it again. Again the seller told him the selling price....but the buyer said he would have to think it over further.

Finally...the buyer stopped in to see the bed one more time and after going over the selling price again, the buyer asked why the seller was selling such a beautiful bed. the seller was exasperated and said, "Well, my lease is up tonight at midnight and I have to have everything out of here. I cannot imagine what else you need to know about this bed." ....To which, the seller replied that now he had the information he needed. He proceeded to offer a mere pittance for the bed and the seller accepted. He had no choice.

When you are the buyer....you wait till you have ALL the information. Secondly...you begin at ZERO...Yes...ZERO....